Dunkin’ Starts Delivery Service With Grubhub’s Seamless in New York City

Dunkin’ Brands (DNKN) said on Monday it will roll out a delivery option with Grubhub’s (GRUB) Seamless service in New York City, with plans to expand the new program to other markets including Boston, Chicago and Philadelphia in the coming months.

Shares of Grubhub were up 3.3% in afternoon trading, while Dunkin’ was slightly firmer after the companies said in a statement that consumers in the largest US city can now order delivery online through either the Grubhub or Seamless app and place their orders.

Grubhub has integrated into Dunkin’s point-of-sale systems for accurate deliveries, they said. They’re offering free delivery on orders between June 24th and 30th to promote the new offering.

“We’ve collaborated closely with Grubhub to optimize the service in our initial testing, and we’ve been encouraged by the strong customer response,” said Stephanie Meltzer-Paul, Dunkin’ US vice president of digital and loyalty marketing. “We are thrilled to launch Dunkin’ Delivers in New York City today and look forward to working with Grubhub to expand the service in additional cities in the months ahead.”

Grubhub already works with 115,000 restaurants in more than 2,200 US cities and London, with a portfolio of brands that includes Boston-based LevelUp, which it acquired last year, and campus food ordering platform Tapingo.

Dunkin’ dropped Donuts from its name last September in a bid to shift the focus to a broader range of products like coffee and breakfast sandwiches.

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